Vol. 20 No. 1 (2027): January - February (In progress)

Published: 2026-10-01

Research Article

Competitive Advantage in Thai Accommodation Businesses: The Integrative Role of Customer Relationship Management, Service Innovation, and Service Quality

Sutinee Threeranoot, Supreeya Muangrod, Bharis Hongsakul

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The Role of Handicrafts in Enhancing the Potential of Older Adults and Strengthening Cultural Value in Ban Huai Sai Tai Community, Phetchaburi Province

Sakarin Hongrattanavorakit, Sukunya Chantakul, Khajon Aitsarasuchip, Sucheera Phongsai

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The Creative Performance Based On Ancient Sculptural History and Bas-Reliefs: “Phadae Preah Yatra” (The Divine Procession Lintel)

Pravit Rittibul, Riswan Orachun, Kanya Toopichit, Manoch Boontonglek

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Between Hope and Reality: Migration Aspirations and Barriers to Overseas Education among Students at the University of Rajshahi

Md Nayem Hasan, Nazmul Hasan Raz, Md. Mahbubul Alam, Sidul Hoque Rahat, Snighdha Ghosh

e24
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Connectivity Imperialism and China’s Belt and Road Initiative: Infrastructure, Structural Power, and World Order

Wasan Pounpunwong

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Developing Tourism Potential through Food Culture: Integrating Creative Economy and Circular Economy Approaches in Chanthaburi Province

Aweewan Mangmeechai, Manee Jindakaraked

e27
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From Cognition to Emotion and Guanxi: Explaining Virtual Product Purchase Intention Among Chinese Gen Z Consumers

Tang Xue, Rattana Seedee , Chanta Jhantasana

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The Influence of AI-Based Political Media Usage Factors on Communication Effectiveness and Political Participation of Citizens in Chiang Rai Province

Thanakorn Sriko

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A Performance Improvement Model of Discipline Leaders in Higher Vocational Colleges in Shandong Province

Sun Xiaotong, Boonmee Nenyod , Lee Hsing Lu

e32
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From Motif to Typeface: Semiotic Translation of Ancient Dian Bronze Drum Visual Systems into Contemporary Typography

Geng Yun, Puvasa Ruangchewin, Chakkrit Buakaew

e23
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Academic Article

Promoting English Communication Skills for Nursing Students in the Eastern Economic Corridor

Wadinlada Thuratham

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Color Analysis of Porcelain Inlay Decoration in Traditional Buildings in Chaozhou

Duanhui Li, Arnuphap Chantharamporn

e31
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